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How Facebook And Big Tech Wage Publicity Wars Through Close Ties With Small Businesses

How Facebook And Big Tech Wage Publicity Wars Through Close Ties With Small Businesses

When Facebook wanted to turn up the heat on Apple earlier this year in a dispute about ads and data privacy, Facebook brought some ringers to the fight. In a prominent online ad campaign, it featured severalsmall businesses discussing how Apple’s decision to allow users to turn off data collection would not only eat away at Facebook’s trillion-dollar market cap, it would hurt the little guys, too, limiting the effectiveness of Facebook’s targeted ads. 

The marketing tugged at the heartstrings, highlighting the imperilment of what seemed like ordinary mom-and-pop-type companies. But at least two of the featured small businesses, Morgan Miller Plumbing in Grandview, Missouri and Enlightened Marketing in Windsor, Colorado, actually have deep connections to Facebook, part of a familiar Big Tech strategy to use relationships with small businesses and pro-small business lobbyist groups in public-policy PR campaigns, according to new research from the non-partisan Tech Transparency Project.

— Read more below on http://www.forbes.com/sites/abrambrown/2021/07/01/how-facebook-and-big-tech-wage-publicity-wars-through-close-ties-with-small-businesses/

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